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Health and Wellness Copywriter Kristin Overly Sits at a Desk

Health and Wellness Copywriter For Female Brands!

You're passionate about helping people feel better inside and out! Now, it's time for your copy to effortlessly embody your brand, create connections and convert clicks into clients!


Health Copywriter Featuring Woman Doing Yoga

Copywriting For Health and Wellness Brands Ready to Make a Lasting Impression

You love what you do—the passion and dedication you pour into your health and wellness brand is beyond compare! But trying to find the right words that capture what you do has you feeling more frustrated than searching for your phone when you're running late (only to realize you were holding it the whole time...)

You are SO READY to work with a copywriter who can help you create messaging that not only sounds like you but also effortlessly connects with your audience and turns passive website visitors into clients DYING to work with you.

Ready to trade in confusion for clarity? I can help!


I can't thank Kristin enough for her amazing work on my website! Her SEO and copywriting skills are top-notch and have truly taken my website to the next level and I couldn't be happier! She is incredibly knowledgeable and skilled in what she does, and crafting engaging copy. Kristin is a pleasure to work with, extremely responsive and willing to go above and beyond to deliver exceptional results. I highly recommend Kristin to anyone looking to improve their online presence. Thank you, Kristin!

Brianne / Reiki Master & Teacher

Health and Wellness Copywriter Kristin Overly


Personal Trainer Turned Copywriter!

Hey there! I'm Kristin, a dedicated SEO Website Copywriter. I help established woman-owned businesses EXPAND and AMPLIFY their health, wellness, or fitness brand with words that connect and convert.

With a passion for health and wellness, I specialize in creating compelling copy that not only sounds good but also makes your dream clients feel SEEN, HEARD, and UNDERSTOOD.

From boutique studios to holistic health practices, I've worked closely with entrepreneurs in the health and wellness industry to develop messaging that captures the essence of their brand and encourages conversions.

I know firsthand the importance of clear communication and authentic storytelling in connecting with your audience and building lasting relationships.

Whether it's articulating your brand's values, optimizing your website for search engines, or engaging your audience through captivating content, I've got you covered!

Authentic, Genuine, Original Copy That Sounds nothing Like ChatGPT

I WORK WITH. . .  

  • Nutritionists

  • Health Coaches

  • Holistic Health Brands

  • Therapists

  • Counselors

  • Energy Healers

  • Mindset Coaches

  • Spiritual Guides

  • Health Practices

  • Wellness Practitioners

  • Fitness Coaches

  • Personal Trainers

Copywriting that Gets People Off Your Website and Into Your Inbox

Are you dreaming of a thriving health and wellness business that leaves a lasting impact on your clients?


Imagine attracting leads effortlessly, captivating them with your brand story, and retaining them for the long haul.


This is the vision we're working towards together.

In the health and wellness industry, compelling website copy is not a luxury--it's a necessity.


Your audience craves authenticity, clarity, and connection. They want to feel understood, inspired, and motivated to take action.


That's where the power of effective copywriting comes into play. This is what I can help you achieve!

Fitness Copywriter Kristin Overly Reads a book
Fruits and Veggies on table.

Copywriting can raise your brand above the noise, establishing you as a trusted authority in the health and wellness space. 

It's not just about selling a product or service--it's about building meaningful relationships with your audience based on trust, authenticity, and value.

Copywriting Services For Health, Wellness, and Fitness Brands

Website Copywriting and SEO Services that bring dream clients to you!

Website copywriting for health and wellness

Website Copywriting for Health and Wellness Brands

Don't settle for website copy that makes you *cringe*. Get beautifully crafted copy that makes it hard for you to stop looking at your website. Perfect for health and wellness coaches, nutritionists, fitness studios and more!

SEO Services for Health and Wellness Brands

SEO Services for Health and Wellness Brands

Is your website lost on the 12th page of Google? We need to change that. Let's get you a strategic and thoughtful SEO strategy that drives traffic, boosts, your ranking on Google, and builds your authority in the wellness industry.

Copywriting for Health and Wellness Brands

Copywriting for Health and Wellness Brand

Overwhelmed by the amount of copy you have to write for your health and wellness brand? Sales pages, social posts, emails, blogs --whatever content you need, I'll write it for you so you can focus on serving your clients.

Health and Wellness SEO Copywriting Reviews!

Fitness Copywriting Client

Mary / Personal Trainer 

"Kristin created social media posts for me that converted into 6 new personal training clients! She's amazing! You will wonder why you didn't hire Kristin earlier! If you need copy or SEO - go to Kristin."
SEO Client
invested in Kristin's SEO Services and I am so glad I did. Very impressed with the turnaround time and the level of detail that I received. For all things SEO, look no further than Kristin! She is a true SEO expert and cares deeply about helping you rank higher.
Wellness Copywriting Client

I can't thank Kristin enough for her amazing work on my website! Her SEO and copywriting skills are top-notch and have truly taken my website to the next level and I couldn't be happier! 

Copywriting for Health and Wellnes brands Kristin Overly sits on the floow with books and laptop

Let's Turn Your 
Copywriting woes Into Copy wows!

Are you struggling to find the right words to express your brand's unique value proposition?


Do you find it challenging to convey complex concepts in simple, relatable language?


Perhaps you're overwhelmed by the technical aspects of SEO.


These are just a few of the common problems I hear from female business owners in the health, wellness, and fitness industries.

If you're feeling the burden of copywriting and SEO weighing you down and want messaging you LOVE that truly resonates with your ideal clients-- let's chat! 

I'd love the opportunity to collaborate with you and create copy that gives you (and your audience) the feels!

Schedule a FREE discovery call using the link below.

As an SEO Copywriter I love blending captivating content with strategic optimization, ensuring exceptional results every. single. time.

What's the process

First, you'll schedule a discovery call to see if we're a good fit to work together. If we decide to move forward, I'll send you a contract and invoice to book your project. Next, you'll follow my signature 4-step framework outlined below.

Step 1:
Clarity Call

Step 2:
Message Development

Step 3:
Strategic Website Copy

Step 4:

The journey begins with a personalized clarity call (60ish minute Zoom meeting) where we dive deep into your brand, values, and goals.

We'll discuss your target audience, unique selling points, and the message you want to convey.

This call allows us to align my vision with yours and lay the foundation for a successful collaboration.

Next, we'll work on your brand message, customer mapping, and unique value proposition (UVS) creation.

We'll identify your ideal client, understand their pain points, and craft a compelling narrative that speaks directly to their needs and desires.

By mapping out the customer journey and defining your UVS, we ensure that your website copy resonates with your audience on a deeper level, inspiring trust and connection.

With a clear understanding of your brand and audience, I'll begin crafting strategic website copy that brings your vision to life.

From your homepage to your about page to your service offerings, every word will be carefully chosen to engage your audience and drive action.

Whether you're looking to educate, inspire, or convert, our copy will captivate your audience and leave a lasting impression.

*Last but not least, I'll optimize your website copy for search engines to ensure maximum visibility and reach.

By conducting thorough keyword research and implementing best practices for on-page SEO, I'll help your website climb the ranks and attract organic traffic.

From meta tags to alt text to internal linking, I'll fine-tune every aspect of your copy and website to enhance your online presence.

*only if SEO is added to your plan.

Plant on table
“I can't thank Kristin enough for her amazing work on my website! Her SEO and copywriting skills are top-notch and have truly taken my website to the next level and I couldn't be happier!.”

Brianne, Reiki Master & Teacher

Ready to Work With a Health and Wellness Copywriter?

Great! Here's what the onboarding process looks like!


Schedule a Discovery Call

Let's get to know each other! This is a no-strings-attached all to discuss your goals and see if we're a good fit to work together.



If we're totally vibing -- I'll send you a customized proposal outlining service deliverables. You'll be able to book your project straight through the proposal.


Contract & Invoicing

After accepting the proposal, you will sign my contract and pay your project deposit. You'll be sent an email with next steps.


Portal & Questionnaire

You'll gain access to your very own client portal. I will send you an email with next steps and a questionnaire to fill out prior to our kick-off clarity call.

Health & Wellness Copywriting Portfolio

Explore a few of my most recent health and wellness copywriting projects!

Elite Concierge Nursing

Website Copywriting and SEO Strategy

Health and Wellness Copywriting Portfolio Featuring Elite Concierge Nursing

Fibro Fit Warriors

Website Copywriting Refresh (home and about page) and SEO Strategy


Mental Health Remix

Website Copywriting Refresh, Sales Pages, and Emails

  • What is "SEO For Instagram" and who is it for?
    "SEO For Instagram" is a comprehensive course designed for anyone looking to enhance their Instagram presence, whether you're a business owner, content creator, marketer, or influencer. It's perfect for beginners and intermediate Instagram users who want to master Instagram SEO.
  • What will I learn in this course?
    This course covers a wide range of topics, including SEO overview and its connection to Instagram, keyword research, profile optimization, creating SEO-driven Instagram posts, mastering hashtags, and leveraging alt text, location, highlights, stories, and IG LIVE for optimal visibility and engagement.
  • Is this course suitable for beginners with no prior SEO experience?
    Absolutely! Our course is designed with beginners in mind. We start with the basics and gradually build your knowledge, so you can confidently apply SEO techniques to your Instagram profile and posts, regardless of your prior experience.
  • How long does the course take to complete?
    The course is self-paced, allowing you to go at your own speed. On average, most participants complete the course in 1 week. However, you have lifetime access to the materials, so you can revisit and review at your convenience.
  • What resources do I receive with the course?
    When you enroll, you'll gain instant access to these resources: Search Intent Questionnaire Ideal Client Questionnaire Keyword, Hashtag, Competitor Tracking Sheet How to Craft the perfect BIO 20 Catchy Headline Hooks 100 Catchy CTA’s SEO Post Checklists Copywriting Formulas with Examples Hashtag List 80 IG Live Prompts and Ideas 80 Story Prompts and Ideas Checklist for Alt Text, Location, Quality Content, and Highlights These tools are designed to help you implement what you've learned effectively.
  • Is there a refund policy?
    No Refund Policy: Please note that course fees are non-refundable once you gain access to the course materials and resources.
  • How do I enroll in the course?
    To enroll, simply click on the "Enroll Now" button on our landing page and follow the instructions to complete the registration process. You'll gain instant access to the course materials.
  • 1. What exactly are White Label Services?
    White Label Services allow you to offer specialized services under your own brand name, even though the work is completed by another company. It's like having a silent partner who handles specific tasks on your behalf!
Health and Wellness Copywriter Kristin Overly sits at a desk.

Book a Discovery Call!

Have a question? Ready to book a project? Schedule a free call using the button below to get all your questions answered!


I'm so looking forward to speaking with you!

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