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A Beginner's Guide to Freelance Copywriting

Updated: Jun 27



Why Consider Freelance Copywriting?


Have you ever dreamed of a job that offers the flexibility to work from anywhere, be your own boss, and choose your projects? 


If so, freelance copywriting might be your ticket to freedom and creativity!


According to a 2023 report by Statista, the number of freelancers in the United States has reached 70.4 million, and many of them are finding success in freelance writing careers. 


This guide will unravel the mysteries of freelance copywriting and provide you with actionable strategies to kickstart your journey. 


By the end, you'll have a clear roadmap to help you achieve the flexible lifestyle you’ve been longing for. Ready to dive in? Let's get started!


What is Freelance Copywriting?


Freelance copywriter typing at desk

Definition and Misconceptions


First things first—let’s clear up a common misconception. Copywriting is often mixed up with copyrighting. But they’re completely different. 


At its core, freelance copywriting is the craft of writing persuasive, engaging content as a self-employed professional. 


Forget about legal jargon-- we’re talking about catchy slogans, compelling emails, insightful blog posts, and persuasive web copy.


The Role of a Freelance Copywriter


Think of a freelance copywriter as the creative mastermind behind the words that drive business objectives. We write content that makes people click, buy, and stay engaged. From ads to newsletters, someone has to write all that stuff, and that someone could be you!


Demand for Skilled Copywriters


With the rise of digital marketing, the need for high-quality content is skyrocketing. Businesses across all sectors know the value of compelling copy and are willing to invest in professionals who can help them articulate their value and encourage their audience to take action. The demand for freelance copywriters is higher than ever, making it a great time to jump in!



What Does a Freelance Copywriter Do?


What is freelance copywriting with person writing in notebook

Types of Projects


As a freelance copywriter, you’ll be crafting words to persuade, convince, and inspire action. Your projects might include sales copy, blog posts, email campaigns, social media posts, and more. The variety keeps things interesting, and you get to choose projects that align with your passions.


Benefits of Freelance Copywriting


The perks? You set your own schedule, choose your projects, and have the potential to scale your income. You can work from your favorite coffee shop or even while traveling the world. It’s the ultimate job for those who crave freedom and creativity.


Challenges of Freelance Copywriting


But let’s not sugarcoat it—it’s not all lounging in pajamas and sipping lattes. Deadlines can be tough, finding consistent work can be a rollercoaster, and working solo can get lonely. It’s a career that requires dedication, resilience, and a genuine love for writing.



7 Critical Steps to Becoming a Freelance Copywriter in

2024


7 Steps to Become a Freelance Copywriter


Step 1: Learn Copywriting


Your journey starts with honing your copywriting skills. This isn’t just about being a good writer—it’s about blending creativity with strategy. Think of it as storytelling with a purpose. You’ll need to understand marketing principles and consumer psychology. The good news? There are tons of resources out there—online courses, blogs, books—to help you get started. Read this to learn if copywriting is hard to learn.


Step 2: Identify Your Niche


While it might be tempting to be a jack of all trades, identifying a niche can be your golden ticket. Maybe you have a tech background that makes you perfect for writing software product descriptions, or a love for travel that shines in your travel writing. Finding your niche helps you stand out and deepen your expertise in a particular area.


Step 3: Understand Your Market


Channel your inner detective and dive deep into your market. Research potential clients and their customers, understand their needs, and figure out the language and tone that resonates with them. This will help you write copy that speaks directly to their audience and persuades them to take action.


Step 4: Build Your Portfolio


Showcase your skills with a well-crafted portfolio. Don’t worry if you’re just starting out—you don’t need a ton of samples. A few high-quality pieces that demonstrate your abilities can work wonders. Update your portfolio regularly to reflect your growth and proficiency.


Check out my SEO copywriting portfolio to see an example.


Step 5: Find and Win Clients


Finding clients can be daunting, but it’s a crucial part of your journey. Network, market your skills, and don’t shy away from reaching out to potential clients. Platforms like LinkedIn can be great for showcasing your expertise. Tailor your proposals to each client’s needs and let your personality shine through.


Step 6: Price Your Work


Setting your rates can be tricky. You want to ensure your work’s value is recognized without pricing yourself out of the market. Research market rates, consider the project’s complexity, and don’t forget to account for your living expenses.


Use the chart below as a guide when pricing your services.

Copywriting rates chart

Step 7: Communicate with Clients


Clear and open communication is key to successful client relationships. Set expectations, prevent misunderstandings, and keep the project running smoothly. Professional yet approachable communication will help you build strong, lasting relationships with your clients.


Supplemental Skills of the Successful Freelance Copywriter


Computer on desk

Time Management


Juggling multiple clients and projects requires stellar time management. Use tools like calendars and to-do lists, and consider techniques like the Pomodoro method. Don’t forget to take breaks—recharging is crucial for maintaining productivity.


Financial Skills


As a freelancer, you’re also an entrepreneur. This means managing your finances, including budgeting, tracking income and expenses, invoicing, and tax preparation. Basic accounting knowledge and finance tracking tools can make this much easier.


Flexibility


Freelancing can be unpredictable. Some months will be busy, others quiet. Embrace this ebb and flow. Use slower periods to upskill, update your portfolio, or simply take a breather. Flexibility and a positive mindset are your best allies.


Continual Learning


The digital landscape is always changing. Stay competitive by continually learning. Keep up with marketing trends, new social media platforms, and changes in consumer behavior. Online courses, webinars, podcasts, and industry blogs are great resources.


Embrace the Freelance Copywriting Adventure


Freelance copywriter in Boston Ma sitting at desk.

Starting a career in freelance copywriting is a wild ride—both exhilarating and challenging. 

Freelance copywriting gives you the freedom to work from anywhere, choose projects that fire you up, and potentially boost your income. 


But let’s be real—it’s a career that demands dedication, resilience, and a true love for the craft of writing!


Success won’t come overnight, but with perseverance and a smart strategy, you can turn your passion for writing into a rewarding and profitable career.


Now that we’ve got a solid roadmap, it’s time to take that first step on your freelance copywriting journey. Embrace the challenges, celebrate the wins, and enjoy the creative freedom that comes with being a freelance copywriter. Happy writing!


If you want some 1:1 help on your journey, check out my copywriting coaching services here!


Sign up for a 90 minute coaching call and get the clarity you need to create a thriving copywriting business.





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