What is Compound SEO?
- Kristin Overly
- May 17, 2024
- 9 min read
Updated: Jun 27, 2024
If you’ve been in business for a while, you know that SEO (Search Engine Optimization) is all about making your website shine in the eyes of search engines like Google. It’s about getting found by your dream clients and driving organic traffic to your site.
But guess what? There’s a next-level strategy called Compound SEO that sets new standards for how we think about optimization.
Compound SEO isn’t about ticking off a checklist of keywords and backlinks. Compound SEO is an advanced approach that combines multiple SEO strategies on one—on-page, off-page, and technical SEO—into one powerhouse formula.
The result is faster, more sustainable ranking improvements and a significant boost in organic traffic (can I getta hell yassss?!)
Understanding these advanced SEO strategies is essential for any 6-figure female entrepreneur looking to scale her business. Why? Because staying ahead of the competition means mastering the latest techniques and making sure your website isn’t just good, but extraordinary.
Ready to discover how Compound SEO can benefit not just your website, but your online presence? Great! Let’s get into it!
1. What is Compound SEO?
Definition of Compound SEO
So, what exactly is Compound SEO? Picture this: you’re baking a cake, but instead of just using flour and sugar, you’re adding all the best ingredients—chocolate chips, vanilla essence, a dash of cinnamon—to make it truly unforgettable. Compound SEO is similar.
It’s an advanced SEO strategy that mixes various optimization techniques into one effective formula.
Unlike traditional SEO, which might focus on a single aspect like keyword optimization or backlinks, Compound SEO is all about synergy.
It combines on-page SEO (think killer content and meta tags), off-page SEO (those all-important backlinks and social signals), and technical SEO (site speed, mobile optimization) into one comprehensive approach.
This blend creates a powerful effect, boosting your search rankings and driving more organic traffic than ever before.
The Origin of Compound SEO
Where did Compound SEO come from? Like many great ideas, it evolved from the need to do things better and more efficiently.
As digital marketing became more competitive, marketers and SEO experts realized that relying on one or two SEO tactics wasn’t enough.
They started experimenting with combining different strategies to see better results. Key figures in the SEO world—think industry leaders and innovative companies—began an integrated approach. Brands like Moz and HubSpot have been at the forefront, developing tools and techniques that embody the principles of Compound SEO.
They’ve shown that when you mix multiple SEO strategies, the whole is indeed greater than the sum of its parts.
Now, Compound SEO is becoming the go-to method for those serious about maximizing their online presence and achieving sustainable growth.
My Approach: With my strategy-based approach to copywriting and SEO, I also utilize a compound SEO strategy for my clients. Not only do I specialize in on-page SEO, but I also have plans that offer backlink building, SEO maintenance, local optimization, and SEM marketing. This provides my clients the most holistic approach to SEO that is NECESSARY for 6-figure creatives looking to scale!
2. How Compound SEO Works
Combining Multiple SEO Strategies
Alright, let’s break it down!
On-Page SEO: This is all about the content on your website. We’re talking engaging blog posts, spot-on keywords, and those crucial meta tags that tell search engines what your pages are all about. Think of on-page SEO as the foundation—great content is what attracts visitors and keeps them around.
Off-Page SEO: Now, let’s add some flavor. Off-page SEO involves getting other websites to link to yours, which acts like a vote of confidence in your content. The more quality backlinks you have, the more credible your site appears to search engines. Plus, social signals—likes, shares, and comments on your content—boost your visibility and authority.
Technical SEO: Finally, let’s make sure everything runs smoothly. Technical SEO focuses on the behind-the-scenes stuff like site speed, mobile optimization, and making sure your site is easy to crawl and index by search engines. A fast, user-friendly site not only pleases your visitors but also ranks higher in search results.
The Synergy Effect
When you combine these strategies, something magical happens. It’s like mixing the perfect cocktail—each ingredient enhances the others, creating a powerful effect that’s greater than the sum of its parts.
How does this synergy work? On-page SEO brings in visitors with valuable content, off-page SEO builds your site’s authority and reach, and technical SEO ensures a seamless user experience that keeps visitors engaged. This combination boosts your search rankings more effectively than focusing on one strategy alone.
Case Study: Let’s look at a real-world example that I’m super excited about! I had the pleasure of working with Eternal Tallow, an amazing woman-owned business specializing in tallow-based products.
When we first started, Eternal Tallow was seeing modest engagement on their website: 174 clicks, 3.13k impressions, and an average position of 33. But then we rolled up our sleeves and implemented my copy and SEO strategies, and wow, did things change!
Clicks skyrocketed to 2.27k, impressions shot up to 57.1k, and their average position climbed to 19. But the best part? The impact on organic traffic and conversions was huge. Organic traffic jumped by 133%, and conversions increased by 128%.
SEO strategies utilized:
SEO website copy update
On-page SEO
Backlink building
SEO blog posts
This is the power of Compound SEO. It’s not just about doing more–it’s about doing it smarter. Ready to mix up your perfect SEO cocktail and watch your business grow? Cheers to that!
3. Benefits of Compound SEO
Improved Search Rankings
One of the biggest benefits of Compound SEO is the boost in search rankings. When you combine on-page, off-page, and technical SEO strategies, your website doesn’t just rank higher—it does so faster and more sustainably. This holistic approach ensures that all aspects of your site are optimized, making it easier for search engines to find and prioritize your content.
Examples: Remember our collaboration with Eternal Tallow? Before Compound SEO, their average position was 33. After implementing the strategies, they jumped to an average position of 19. This isn’t a one-off success story– it’s a testament to how effective Compound SEO can be.
Increased Organic Traffic
Compound SEO isn’t just about climbing the ranks– it’s also about driving more organic traffic to your site. By optimizing content, building quality backlinks, and ensuring technical excellence, your site becomes a magnet for visitors.
Statistics: With Eternal Tallow, we saw organic traffic increase by a whopping 133%. This kind of growth isn’t just about numbers on a screen—it means more potential customers discovering your business, engaging with your content, and ultimately converting into loyal clients.
Better User Experience
It’s not enough to bring visitors to your site– you need to keep them there. Compound SEO
enhances site usability and engagement, making your website a pleasure to navigate. Faster load times, mobile optimization, and user-friendly design all contribute to a better user experience.
Impact: A well-optimized site reduces bounce rates and increases session durations. For Eternal Tallow, these improvements translated into higher engagement and more time spent on their site, which naturally leads to better conversion rates. When your visitors find what they need quickly and easily, they’re more likely to stick around and make a purchase.
By leveraging Compound SEO, you’re not just improving your search rankings and driving traffic—you’re creating a seamless, engaging experience for your users.
4. Key Components of Compound SEO
A. Content Optimization
High-quality SEO copywriting and content is the cornerstone of any successful SEO strategy. In the world of Compound SEO, this means not just creating great content but optimizing it to maximize its impact. Your content needs to be valuable, engaging, and relevant to your audience. It’s what draws people to your site and keeps them coming back. High-quality content builds trust and authority, making your site a go-to resource.
B. Keyword Research and Placement:
Effective SEO starts with understanding what your audience is searching for. Conduct thorough keyword research to identify the terms and phrases that your potential customers use. Then, strategically place these keywords throughout your content—titles, headers, and body text—to help search engines understand and rank your pages.
C. Content Updates and Repurposing:
SEO isn’t a set-it-and-forget-it deal. Regularly update your content to keep it fresh and relevant. Repurpose older content by updating information, adding new insights, or reformatting it into different mediums (like turning a blog post into an infographic or video). This keeps your audience engaged and signals to search engines that your site is active and current.
D. Technical Optimization
Behind the scenes, technical optimization ensures that your site runs smoothly and efficiently, which is crucial for both user experience and search engine rankings.
Loading Speed: A slow-loading website can frustrate visitors and lead to higher bounce rates. Optimize your site’s speed by compressing images, leveraging browser caching, and minimizing code. Fast load times enhance user experience and improve your search engine rankings.
Mobile-Friendly: With more users browsing on mobile devices than ever before, your site must be mobile-friendly. Ensure that your website is responsive, meaning it adjusts seamlessly to different screen sizes and provides a consistent, user-friendly experience across all devices.
Schema Markup and Structured Data: Implementing schema markup helps search engines understand the content on your site better. This structured data can improve your visibility in search results by enhancing your listings with rich snippets, such as star ratings, event dates, and more.
I. Link Building
Building a robust link profile is essential for establishing your site’s authority and improving its search engine rankings. Backlinks from reputable sites act as votes of confidence in your J. content. They signal to search engines that your site is trustworthy and authoritative, which can boost your rankings.
Strategies for Acquiring High-Quality Links: Focus on earning links from high-authority sites in your industry. This can be achieved through guest blogging, creating shareable content (like infographics or in-depth guides), and building relationships with industry influencers and bloggers.
Monitoring and Maintaining Link Health: Regularly check your backlink profile to ensure that your links are from reputable sources and not spammy or harmful sites. Use tools like Google Search Console to monitor your backlinks and disavow any that may negatively impact your SEO.
5. Implementing Compound SEO
Developing a Strategy
Implementing Compound SEO starts with a solid plan. Here’s how to set the stage for success:
Setting Goals and Objectives: The first step in any successful SEO campaign is to define clear, measurable goals. Are you looking to increase organic traffic, boost your search rankings, or improve conversions? Setting specific objectives will guide your strategy and help you track progress.
Conducting an SEO Audit: Before you can improve, you need to know where you stand. Conduct a comprehensive SEO audit of your website to identify strengths, weaknesses, and opportunities. This involves analyzing your site's current performance, content quality, backlink profile, and technical aspects like site speed and mobile-friendliness.
Execution and Monitoring
Once your strategy is in place, it’s time to roll up your sleeves and get to work. Here’s how to execute and monitor your Compound SEO tactics:
Implementing Compound SEO Tactics: Start by addressing the key components of Compound SEO—content optimization, technical optimization, and link building. This means creating high-quality content, ensuring your site is technically sound, and building a robust link profile. Each of these elements should be integrated into a cohesive plan that aligns with your goals.
Tools and Software for Monitoring Progress: To stay on top of your SEO efforts, leverage tools and software that help you monitor progress and measure success. Tools like Google Analytics, Google Search Console, and SEMrush can provide valuable insights into your site’s performance. They help track metrics such as organic traffic, keyword rankings, backlinks, and user behavior.
Regular Updates and Adjustments: SEO is not a one-time effort but an ongoing process. Regularly review your analytics and SEO performance to identify what’s working and what’s not. Make adjustments as needed to optimize your strategy. This could involve updating content, refining keywords, improving site speed, or seeking new backlink opportunities. Staying proactive and responsive to changes in search engine algorithms and market trends is key to maintaining and enhancing your SEO success.
By developing a clear strategy, effectively executing it, and continuously monitoring and adjusting your efforts, you can use the full power of Compound SEO to achieve your business goals.
Related: How to Get More Website Conversions
The Wrap Up and Your Next Steps
While implementing Compound SEO can be complex and resource-intensive, the benefits far
outweigh the challenges. From higher search engine rankings and more significant traffic to enhanced site usability and higher conversions, Compound SEO offers a comprehensive solution to maximize your online presence.
Remember, it’s not just about doing more—it’s about doing it smarter. By setting clear goals, conducting thorough audits, and continuously monitoring and adapting your strategies, you can stay ahead of the competition and achieve sustainable growth.
Ready to transform your website and see real, measurable results? Check out my holistic SEO services here or click the button below to schedule a discovery call to discuss your SEO goals!
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