SEO & Website Copywriting for Interior Designer
CLIENT: B. Christine & Co. Interiors
INDUSTRY: Luxury interior designer in Huntsville, Alabama
PROJECT: Signature Website Copywriting & SEO Bundle
OVERVIEW: Barbara was distraught when she discovered that another business had copied her entire website word-for-word. She reached out to Kristin Overly LLC to reclaim her voice, protect her brand identity, and rebuild a website presence that was unmistakably hers. Together, we developed clear messaging, strategic website copy, and an SEO foundation that not only set her apart but ensured her content couldn’t be mistaken—or stolen—again.
Step 1
The Problem
Barbara was devastated to discover that a former student had stolen her entire website copy, every word she had poured into her brand was being used as someone else’s. Beyond the frustration and betrayal, it left her feeling like her voice had been taken and her credibility was at risk. Barbara knew she needed more than just “new copy” she needed a distinct, elevated brand presence that couldn’t be replicated.
Step 2
The Solution
Barbara partnered with me to create a fresh foundation: messaging that captured her authentic voice, website copy that reflected her sophistication, and a full SEO setup to reclaim her online visibility. Together, we rebuilt her brand presence with a process designed not only to replace what was lost but to elevate it into something untouchable. Every line of copy was developed to highlight her expertise, connect with her ideal audience, and position her brand as one-of-a-kind in her space.
Step 3
The Strategy
Our work began with in-depth brand development, digging into Barbara’s unique positioning, refining her message, and crafting copy that spoke directly to the high-end clients she wanted to attract. From there, we layered in competitive research and a full SEO strategy, including keyword mapping and optimized on-page copy, ensuring her website wasn’t just beautiful but also discoverable. This strategic blend of luxury-focused copywriting, clarified messaging, and SEO integration positioned Barbara as an authority and safeguarded her online identity.
Step 4
The Results
The final product was a beautifully crafted, fully authentic website that reflected Barbara’s voice, values, and vision, distinct and impossible to imitate. Her messaging became sharper and more compelling, giving her confidence in how her brand was represented online. With SEO woven into the copy and a complete technical setup, her site began generating stronger impressions and increased clicks, driving the right kind of visibility and cementing her brand’s authority in her industry.
Listen to the review!
What Barbara had to say
"Kristin is absolutely amazing and by far the best investment I've ever made! Kristen was absolutely what I needed to take my business to the next level her services are now allowing me to attract the clients that I have dreamed of and just even with the new website being up with her copy, I have gotten more traffic with more qualified leads and I am so thankful to Kristen for what she did for me."
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